Campaigning.
When planning a campaign for a Students' Union position, it’s important to be strategic and thoughtful. Here are some ideas to help students decide how to approach their campaign. The campaign period for the SU Elections runs from 31st March at 1pm until the close of voting on the 9th April at 5pm.
Know Your Audience: Understand who you’re trying to reach, what issues matter most to your fellow students? Are they concerned about mental health services, campus sustainability, or events and social opportunities? Tailor your campaign to address those concerns. Conduct informal surveys or chat with students around campus to gauge their priorities. The more in tune you are with student needs, the better you’ll be able to craft messages that resonate.
Use Your Strengths and Personality: Campaigns are often about building relationships, so think about what makes you stand out. Are you a great public speaker? Do you have creative skills? Maybe you could design visually appealing posters or run social media campaigns. Leveraging your natural strengths will help you campaign in a way that’s authentic and engaging.
Effective Use of Social Media: Social media is a powerful tool for reaching a wide audience. Use platforms like Instagram, Facebook, Twitter, or even TikTok to share your message. Create engaging content like polls, behind-the-scenes videos, or posts explaining your vision. Don’t just post your manifesto, show the human side of your campaign, such as your passion for the role, your experiences, and why you care about student issues.
Collaborate and Network: Building alliances with student organisations, clubs, or societies can amplify your campaign. If you align with their values, they may support you and help spread the word. Networking with influential figures on campus, such as lecturers, alumni, or student leaders, can also boost your credibility and outreach.
Interactive Campaigning: Engage with students beyond just handing out flyers. Consider hosting informal meet-and-greet sessions, coffee chats, or tabling events where students can ask you questions and learn more about your plans. The more personal and accessible you are, the more likely students will connect with you and feel invested in your campaign.
Creative Campaign Materials: Stand out with creative materials like posters, videos, and even merchandise. Don’t just go for the standard flyer, think about creative ways to grab attention, like funny slogans, eye-catching visuals, or a clever campaign hashtag. Ensure your materials reflect your personality and make students feel excited about your candidacy.
Stay Positive and Respectful: Always keep your campaign positive and focused on what you can bring to the table, rather than putting down other candidates. The goal is to inspire and motivate fellow students, not create division. A respectful, friendly campaign will earn you more supporters in the long run.
Plan for Election Day: Have a plan for election day—whether it’s organising a final push with last-minute flyers, a social media blitz, or even a fun event to rally support. The more energy and effort you put into the final days, the more visible and memorable you’ll be.
If you are unsure if your campaign content is allowed, check the campaign rules here.